Heedfx Engineering
The Heedfx technical team
Good API design is invisible. Bad API design generates support tickets. Here are the principles we follow to build REST APIs that developers love.
A well-designed API is invisible. Developers integrate with it, ship features, and rarely think about the contract. A poorly designed API generates support tickets, workarounds, and resentment. The difference comes down to a handful of decisions made early.
At Heedfx we've audited and redesigned dozens of APIs. The same principles show up every time: consistency, predictability, and documentation that doesn't lie.
REST gives you a vocabulary — resources, HTTP verbs, status codes. Use it consistently. Use nouns for resources and verbs only in the HTTP method. Use 200 for success, 201 for creation, 404 when the resource doesn't exist, and 422 when the request is well-formed but semantically invalid.
Avoid RPC-style endpoints buried in a REST API. If you need procedures, consider GraphQL or a dedicated RPC layer. Mixing paradigms in a single API confuses consumers and makes tooling harder.
You will change your API. Plan for it. URL versioning (e.g. /v1/users) is simple and cache-friendly. Header-based versioning is cleaner for URLs but harder to debug. Choose one and stick to it.
OpenAPI (Swagger) specs should be the source of truth — generated from code or vice versa, but never hand-maintained in parallel. When the spec and implementation drift, developers stop trusting the docs.
Include request and response examples for every endpoint. Add a "getting started" section that gets a new consumer from zero to first successful call in under 10 minutes. That's the bar.
Error messages should be actionable. Return enough context for a developer to fix the issue without opening a support ticket. Use machine-readable error codes and human-readable messages.
Rate limiting should be documented and predictable. Return standard headers (Retry-After, X-RateLimit-Remaining). Provide a sandbox environment with relaxed limits so integration development doesn't hit production caps.
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